What should insurance agents prioritize according to ethical standards?

Insurance agents should prioritize the needs and interests of their clients according to ethical standards because the primary responsibility of an agent is to serve the best interests of their clients. This focus on client welfare fosters trust, ensures that clients receive the most suitable coverage for their unique circumstances, and upholds the integrity of the insurance profession.

By placing clients' needs first, agents can provide tailored advice that considers individual risks, financial situations, and future goals, thereby enhancing customer satisfaction and loyalty. This client-centered approach is essential in helping individuals make informed decisions regarding their insurance needs, which may have significant implications for their financial security.

Prioritizing clients' interests over financial gain, client base expansion, or competition aligns with the ethical principles outlined in various insurance codes of conduct and professional guidelines. These principles are designed to protect consumers and uphold professionalism within the industry, encouraging agents to act in a manner that is honest, transparent, and responsible.