What is the primary function of ethical standards for insurance agents in Florida?

The primary function of ethical standards for insurance agents in Florida is to ensure that agents act in the best interest of their clients. This focus on the clients' interests is foundational to building trust and maintaining a professional relationship. Ethical standards establish guidelines and expectations on agents' conduct, promoting integrity, honesty, and transparency in their dealings with clients.

Agents are required to provide accurate information, disclose any potential conflicts of interest, and make recommendations based on their clients' needs and circumstances rather than their own financial gain. By prioritizing the clients' best interests, these ethical standards help to protect consumers and foster a more responsible insurance marketplace.

While aspects like maximizing profits, fostering competition, and increasing client numbers are certainly relevant in the broader context of the insurance industry, they do not carry the same ethical weight as the responsibility to act in clients' best interests. Ethical standards directly support the concept that the client's welfare is paramount, ensuring that agents are accountable for their professional conduct.