An example of an unfair trade practice is:

Choosing an agent making a material misrepresentation as an example of an unfair trade practice is accurate because this behavior involves providing false or misleading information that can significantly affect the decision-making process of the insured. Material misrepresentations can lead to consumers purchasing insurance products based on inaccurate data, which undermines the trust essential to the insurance industry. This practice is explicitly prohibited under Florida insurance laws as it can result in harm to consumers and erodes the integrity of the insurance market.

In contrast, providing clear information to the insured is a best practice and an expected duty of insurance agents, promoting transparency and informed decision-making. Offering competitive rates is a common strategy used by insurers to attract customers, and discounting for long-term clients reflects customer loyalty and appreciation without deception. Therefore, only the act of misrepresentation is recognized as an unfair trade practice in this context.